Measurement and Analysis of Strategic Agility of Insurance Companies through Fuzzy Decision Making Technique Based on Similarity Measures

1Department of Management, Faculty of Economics, Management and Administrative Science, Semnan university, Semnan, Iran, 2 Department of Industrial Management, Faculty of Management, University of Tehran, Tehran, Iran Email: [email protected], [email protected] ABSTRACT:The aim of this study was to measure and analyze the strategic agility of insurance companies through the development of a model based on fuzzy multiple criteria of similarity measures. Six insurance companies were considered in order to assess the options and features of the strategic agility level indicators. This research has been a descriptive survey and the data was collected using a questionnaire. 180 managers and staff of the insurance companies were selected according to the available sampling method participated in this study to answer the research questionnaire. The results showed that: A) In terms of management and insurance companies staff who were studied, feature of joint responsibility scored the highest and lowest scores were devoted to the feature of clarity of vision . B) According to the method of fuzzy SAW,Iran and Moalem insurance companies are in the first place with regard to the strategic agility, and Dana, Alborz Parsian and Karafarin insurance companies won the second place. C) In accordance with the fuzzy multiple criteria of similarity measures, Iran and Moalem won the first and second place respectively, which leaves the third place to Dana and Parsian. Also, Alborz and Karafarin insurance companies ranked fourth and fifth. According to this method, the values of the strategic agility in the studied insurance companies studied in a larger multi-criteria decision method of sawing fuzzy similarity measures based on the phase of the SAW technique the degree of similarity between the current levels of strategic agility with the ideal level of strategic agility.